ADOBE AD0-E560 LATEST DUMPS - AFFORDABLE PRICE AND FREE UPDATES

Adobe AD0-E560 Latest Dumps - Affordable Price and Free Updates

Adobe AD0-E560 Latest Dumps - Affordable Price and Free Updates

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Adobe Marketo Engage Architect Master Sample Questions (Q96-Q101):

NEW QUESTION # 96
A company plans to integrate a new analytics tool with Marketo.
What are the first steps to ensure a successful integration?

  • A. Create new Smart Lists for segmentation
  • B. Train the marketing team on the new tool
  • C. Schedule campaigns before the integration is complete
  • D. Map data fields between Marketo and the analytics tool

Answer: D


NEW QUESTION # 97
A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

  • A. Set up DMARC reject policy to prevent unauthorized sending from the company's domain
  • B. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
  • C. Reduce the number of links and images in email assets to prevent them from being seen as spam
  • D. Move to a dedicated IP address for easier monitoring and resolution of delivery issues
  • E. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts

Answer: B,D


NEW QUESTION # 98
An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

  • A. Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
  • B. Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)
  • C. Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
  • D. Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value

Answer: D


NEW QUESTION # 99
What type of attribution model gives credit to the first and last touchpoints?

  • A. Last Touch Attribution
  • B. First Touch Attribution
  • C. Multi-Touch Attribution
  • D. Linear Attribution

Answer: C


NEW QUESTION # 100
A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

  • A. Marketo REST API Submit Form Endpoint
  • B. Marketo Forms 2.0 JavaScript API
  • C. Marketo REST API Create Lead Endpoint
  • D. Marketo REST API Push Lead to Marketo Endpoint

Answer: A,B


NEW QUESTION # 101
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